Or How to Organize Your Pins on Pinterest with Tailwind
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Are you trying to rev up your Pinterest Account so it helps your business? Or do you have so many Pinterest “Pins” that you don’t remember each of them anymore? Are you wondering how to organize your Pins on Pinterest?
Are you tired of having to sit down each day to “Pin”? Well let me tell you about a tool that will help you to launch pinterest into the stratosphere. The Tool is Tailwind. And I am going to show you how to use Tailwind for Pinterest.
Hi, again. For those of you who are new here – I’m Cindy Peterson and I’m also an Avon Lady. So what do I know about Pinterest? Well the image below shows my stats on my business Pinterest account for the month of April, 2017:
I am by no means an “expert” in this field; later on I will list a couple of experts later on for you to do more research. I have taken classes from both of these ladies and they know their stuff.
But what I am talking about today is a tool that you can use to take control of your Pinterest account. You can use this tool to save you some time AND bring you some money from your Pinterest account.
Melyssa Griffin and Summer Tannhauser (the experts mentioned above) both state that the traffic they get to their website is mostly from what they do on Pinterest. I agree with them. Unlike my other social media accounts, Pinterest puts people on my site more. And I use Tailwind to organize my Pins on Pinterest.
What is Tailwind?
But I digress. Tailwind is an online tool that allows you to “Pin” in a very similar way that you “Pin” from the Pinterest platform. You can upload a widget to your browser tool bar and use that widget when you find a “Pinnable” image while you are surfing the web.
Pinterest Scheduling with Tailwind: But unlike the native Pinterest tool, Tailwind gives you an option to schedule your Pin. That way you don’t have to “Pin” every day. You can save up enough “Pins” to set up your calendar a week at a time. Tailwind’s calendaring system also optimizes itself to your audience. It automatically publishes your “Pins” when your audience is most likely to see them. This is a great feature of Tailwind and is one of the reasons why I suggest that you organize your Pins on Pinterest with Tailwind.
Boardbooster: This is completely opposite of how another pinterest tool – Boardbooster. I have only tried Boardbooster for a little while, but it looks like you have to already have your “Pins” and then you can use Boardbooster to repin. Boardbooster also has tools that help you tidy up your boards (for an extra fee).
Go Beyond Pinterest Analytics: With a business Pinterest account, you gain the advantage of seeing analytics about your pins. With the addition of the Tailwind tool, you can see individual repin counts, board reports, Pins from your domain and the traffic they send with Tailwind’s Google Analytics integration.
Keep Track of How Your Individual Pins are Doing: Use the pin inspector tool to gauge progress of repins, likes and comments. This is one of the best features and it is why I suggest you organize your Pins on Pinterest with Tailwind.
Find Problems with Your Account: When you sign in and create an account. You’ll be taken to your tailwind dashboard. On the dashboard, on the right side is an area that says “Complete Your Account”. Click on the big blue button to find suggestions from Tailwind on how to optimize your account. There are also a lot of tutorials and videos that help you how to use Tailwind for Pinterest.
So How Do I Optimize My Account?
Business Account: I am assuming that you have a Pinterest account already. But more than likely it is a personal account. How do you know what type of account you have?
Open your Pinterest account in your web browser on a desk top or lap top computer (usually you cannot access your settings unless you are on a full screen). On the top left of your Pinterest dashboard (NOT the Tailwind dashboard),
to the right of the (P) logo is the word Analytics. If you have a personal account, this will NOT be there. To change your account from personal to business, click here.
If you’d like to Follow Pinterest’s own business board, then click here . And at this link is a guide to Pinterest’s business analytics. Be patient while you are confirming your website for Pinterest. Sometimes it can be tricky, but it is worth it. If you have any problems, contact Pinterest support.
Keywords. Now start by optimizing your profile – sure you can type in your name, but you should also add a few keywords (not google long tail keywords) that describe your business, what you offer, or something unique. Keep in mind that you should have a board related to each one of those keywords otherwise you are going to have some mad pinners on your hands. The keywords should be related to your niche and related to each other. Keep in mind what words your audience would use to find you – those should be your keywords.
If you draw a complete blank, go to the search bar at the top of the Pinterest dashboard (right next to the red plus). Start typing in one keyword that you have thought of about your business. The search will start autocompleting what you type. Not only will this give you terms that have been searched for in Pinterest, but it will be the most recent terms being searched for. So maybe you might want to start pinning immediately on those topics!
Photo. You should either have a logo here (if your business is not ‘personal’) or a photo of you. If you sell products like clothing/cosmetics or other items where people are more likely to buy from you if they can see a photo of you. Then give them a photo. If you are trying to sell tractor parts, give them a logo.
In either case, the photo or the logo needs to be crisp and clean. Easily read (logo) and not too dark (photo). You do not have to use a professional photo – just a good one that isn’t too busy. The tips on types of photos is beyond this blog post. But if you look around on Pinterest, you will see the types that do well on the pages that have a good amount of traffic.
Description. This is one of the most frustrating areas to fill out on your Pinterest profile. You have to fill this in with words & sentences that describe you & are engaging but there is only a short space to do it in. Several people also manage to craft a CTA (call to action) in their description, but I haven’t got the wording right yet for mine.
Don’t forget to put a link in there pointing to your website. A bitly link does best as it shortens your URL (remember every character space counts). Remember you want your description to make sense so that the people the search engine sends to you will be people who are interested in you.
Conclusion – Coming up in Part 2 – More Tips on How to Use Tailwind for Pinterest
That’s it for Part 1. But it’s a good foundation for the rest of the story, so to speak. The way you set up the rest of your account, is based on the decisions that you made setting up the framework of your account. And it makes it easier to organize your Pins on Pinterest with Tailwind.
- Download and set up your Tailwind Account – It is free for 14 days. Just FYI I am a Tailwind affiliate but this is not influencing my recommendation of the software.
- Sign up for OR convert your personal Pinterest account to a business account. Then link your website to Pinterest.
- Optimize your profile.
One little tidbit hint for the upcoming Part 2 — do your current categories/board names mesh with your now changed name, and description of your Pinterest account? Remember that the Pinterest search engine is dumb and won’t get your ‘play on words’ like Tux for Gus rather than Tuxedos for Men.
And by the way, for those who use Instagram — Tailwind works on that too. 🙂 I don’t know how to use Instagram so someone needs to teach me.
So what do you think? Is this just busy work I’ve assigned you? What tips/tricks have you found to be helpful in this part of setting up your Pinterest Account? Just leave me a response below and help out a friend or a possible new friend!
Thanks for reading. Don’t forget to check out Part 2 (coming) for more tips on how to use Tailwind for Pinterest.
P.S. I am a Tailwind affiliate but this has not affected my recommendation of the software.