Category Archives:Avon Business

You CAN Learn How to Sell Avon Online

The Issue — How to Sell Avon Online

Are you wanting to know how to sell Avon online? Have you tried selling Avon online but didn’t have any luck? Did you try blogging and talking on social media about Avon but gave up in frustration? Did you start with Avon cause you clicked on an ad asking “How can I Make Money Online?”

Are you wanting to know how to sell Avon online? Need a flexible job ? Varied hours? Overtime interfering with family life? Find out about selling Avon from Gato.Yep, I hear you.  Two years ago, I clicked on a local Ad on Facebook that talked about selling Avon online.  For those of you that don’t know what Avon is – they are a cosmetics company.  A very long-lived company that now sells skin care, jewelry, clothing and much more.

I have been selling Avon 2 years now, and though I have had a few online sales and met some customers online through social media, the majority of my Avon business has been through the traditional Avon model of face-to-face sales. Not through online sales.

Traditional Avon Business Techniques

Big Basket Example - Are you wanting to know how to sell Avon online? Need a flexible job ?; varied hours? Overtime interfering with family life? Find out about selling Avon from Gato.
Big Basket Example

For many months after starting our Avon business, at the direction of our leader, we tried different ways to increase our traditional Avon business.  We did not do the “ding,dong” Avon calling as we could not afford the $300 a year peddler’s license that our city required. The traditional selling kept us so busy that we did not do much to learn how to sell Avon online.

We increased every month the number of brochures we sold and passed out.  That worked so well that we usually ended up getting a new customer every campaign.

We set up tables at various local events.  Those worked as we made a few sales and sometimes got at least one new customer.

We made up some baskets for Christmas and also put them out when we were setting up.  We also advertised them for sale on our local Facebook Buy Sell Trade.  The baskets did not go over well in our area. However, we did end up with a few local customers who contacted us through Facebook.

We went into several businesses in the area, particularly physician and dentist offices.  Not only did we gain clients from brochures left in the offices, but we also gained clients from employees of the businesses.You Can Learn how to Sell Avon Online - Gato http://fouracesmercantile.com

However,  our expenses often exceeded our sales.  We spent more on brochures and gas than and other expenses than what we earned.  Why?  Because of where our clients were located.  And because of my physical inability to scale up our business.

 

Traditional Avon Techniques Didn’t Work for Us

They didn’t work not because they weren’t good techniques.  They didn’t work because I have health issues that severely limit my physical ability to scale up my business to profitable levels.  For example, I cannot tolerate heat or cold so that means sitting up tables at fairs are out.  I cannot be upright in a chair for more than an hour or two so that means sitting up tables at indoor fairs are out.

The way we usually sold Avon was by taking the brochures with us as we went about going to doctor’s offices and restaurants (afterwards).  In that way, I have had a lot of success selling Avon (person-to-person), with the help of my husband (who is also an Avon Representative).

 

Even Though You Want to Help People, You Have to at Least “Break Even”

Yet in order for your business to be profitable, your income has to outweigh your expenses.

So in order to increase your income, you have to:

  • increase your customers,
  • increase the amount of each of your customers’ orders,
  • or find a way to decrease your expenditures.

By building our Avon business the way we did – we have a lot of out-of-town clients who I have to service and the gas ends up costing me more money than what I make on the sales.

You Can Sell Avon - just watch your expenses. Gato http://fouracesmercantile.comI have attempted to change my clients over to online ones.  So far they have resisted my efforts to change them into online Avon customers.  However, after filing taxes with another year’s loss, we had to do something different.

Thus, I have recently ended my person-to-person Avon business and have switched totally to online.  Now I have to rebuild my Avon business.  And I have been looking for more specific ways on how to sell Avon online.

Traditional Avon Techniques Do Work for a Lot of Representatives

I can see how the person-to-person Avon business could be a tremendous business if I could limit it to just my local area.  People are constantly looking for a RELIABLE Avon Lady.  You just have to find these people; Avon usually sells itself.  Your experience and salesmanship and customer service bring them back again and again.

Another Tip for Your Avon Business -- If Your Delivery Day Falls on Halloween, dress Up ! fouracesmercantile.com Gato
Here’s How I Scared my Avon Clients – delivering Avon to clients on Halloween

But it takes a lot of time, effort, and patience to build up your clientele.  This business is like any type of real business, it takes time (and a bit of money) to grow.  Plus a whole lot of effort on your part and creative thinking (if you are growing it on a budget).

Avon itself has a lot of training modules to help you in building a traditional Avon business.  And there are a lot of Facebook groups and well-known Avon gurus out there to help you as well.

However, If you have an illness that impacts your stamina, then you might have problems with building a traditional Avon business. Not every [Avon] customer orders in every campaign; so you have to build a big enough client database so that you have a profitable order every campaign.

And that means you constantly (at least in the beginning) have to be building your customer base.

 

Selling Avon Online

Avon provides you with your own EStore when you sign up to sell Avon.  There is NO EXTRA charge for having or maintaining this website.  In fact, except for certain customization areas, Avon will maintain this  EStore for you as long as you remain an Avon Representative.  The EStore is where you sell all your Avon products when you sell online.  The place where your customers check out and pay for their products.

HOWEVER, unlike all the instructions you get for building your “Traditional Avon” person to person business you get very little instruction on online selling. And what you do get, well, is less than helpful.

Avon website backoffice - Are you wanting to know how to sell Avon online? Need a flexible job ?; varied hours? Overtime interfering with family life? Find out about selling Avon from Gato.There is training on:

  • How to Customize Your Estore
  • How to Post to Social Media

There are tools to:

  • Automatically send out Emails to Your Customers
  • Manage the Customers You Have

But except for one new training that was just posted, there has been a lack of detailed “Avon” training about how to sell Avon online.

There is one gal who teaches a lot about how to sell Avon online. Her name is Emily Seagren and she runs Makeup Marketing Online.  I have taken many of her free classes and they have been very helpful.  She also has paid courses for selling online.  I have not taken them, but hope to in the future.

 

No “Avon” Courses Explained the Actual Practical “HOW to” Build an Online Business

However, none of these courses that I have seen from Avon or experienced from Emily got into the nitty gritty of HOW you get traffic (massive amounts) to your website.  The practical of do “x” and you get “y”.Your tomorrows can be better with Avon http://fouracesmercantile.com

The only nitty gritty “HOW” courses I took was from a couple of ladies who were not involved with Avon.  And the courses were on Pinterest.  However, those courses did not teach the nitty gritty of how to get the traffic from Pinterest to your website, but I digress.

Most of the Avon trainings I have seen —  just say build the online content and they (your customers) will come. . .

Nothing about what content, how to structure your content, what are key words, why they are important.

How to build a relationship with your online audience.

What is an online audience?

And the many, many other details you must know in order to know how to sell Avon online, successfully.

Two Years of Effort

Making the wrong click on a computer - can lead no where. Are you wanting to know how to sell Avon online? Need a flexible job ?; varied hours? Overtime interfering with family life? Find out about selling Avon from Gato.
Dreamstime Stock Photos

Now I have been at this (selling Avon online) for two years.  I have been reading and trying to educate myself on these issues on and off during that two years.  I like to think of myself as being intelligent (I have a few college degrees), but the knowledge I gained from reading various articles and taking various courses, well . . . it wasn’t sticking.

There is too much to know and absorb.  I mean since I am doing this on a budget (building my business), I can’t hire out a web designer, a graphic artist, a programmer, an advertising person, and a SEO (search engine optimization) expert.

These are all full-time jobs in and of themselves.

I know you’ve seen the ads on Facebook for courses that will teach you how to start an online business for $2500. Or more recently there have been courses that will teach you to build a course so you can teach others how to build a business.  And for only $5000.  Sheesh!

I was just about to give up in defeat when a Pastor (who I had met on the internet), pointed out a program that he belonged to.  It’s called, “Wealthy Affiliate”.

Wealthy Affiliate

Don’t let the name put you off.  My friend warned me that the name itself was offputting and I must admit I let it do so for me for a while.  But then I got a link that advised me it was FREE to try out the training.  I even googled the name (and saw some disturbing reviews).  But I thought that at least by getting in FREE, I could check out what the fuss was about.  So I did — I Jumped In.

 

At Wealthy Affiliate, we can help you learn HOW to sell and make money online. Gato

 

I’m Glad I Did !

I got access to new training – that was geared at my level of learning (newbie level).  It has practical information that can be used to build your online Avon business.  After the FREE intro, there is a membership fee but you also get (in addition to the ongoing teaching), state of the art hosting for a Avon Fan page where you can blog about Avon’s products thus driving more traffic to your EStore.

WA tells & shows you how to build an online business,  step by step.  Practical tips & tricks.  Support as you go along in your journey.  And there’s a network of knowledgeable people that you can reach out to.

They can also show you how to build several different online businesses – not just Avon.  At no extra cost.  Their advice is to diversify so you don’t have all your eggs in one basket.  Right now I am reworking my Avon Fan website based on the information I have learned.  I am learning and understanding SEO (that crazy google analytics stuff).

And now I have people to reach out to ask a “tech” question if something breaks.

How can WA help you?  Join for free and find out for yourself. Do you have any questions about Wealthy Affiliate? Please check my FAQ page about WA [in progress] for more information or drop me a line.

 

Your Comments & Thanks for Reading !

I know I have been long -winded here.  Thank you for reading to the end.  What have your experiences been in learning how to sell Avon online?  Do you have any tips for selling Avon online?  Let me know below in the comments section.

 

Avon E-Store | Contact Us | My Blog | Follow My Blog with Bloglovin’ | Home

P.S. The WA links are affiliate links but this does not affect my recommendation of this program.

Are You Frustrated with Pinterest? Get Tailwind & Get Happy !

Or How to Organize Your Pins on Pinterest with Tailwind

Post Updated: [post_modified_date]

(Part 1)

Manage your Pinterest Account with Tailwind - http://fouracesmercantile.com/frustrated-pinterest-tailwind-happy/ ‎- Click thru to get tips on how to use Tailwind for Pinterest

 

Are you trying to rev up your Pinterest Account so it helps your business?  Or do you have so many Pinterest “Pins” that you don’t remember each of them anymore? Are you wondering how to organize your Pins on Pinterest?

Are you tired of having to sit down each day to “Pin”?  Well let me tell you about a tool that will help you to launch pinterest into the stratosphere. The Tool is Tailwind.  And I am going to show you how to use Tailwind for Pinterest.

Hi, again.  For those of you who are new here – I’m Cindy Peterson and I’m also an Avon Lady.  So what do I know about Pinterest?  Well the image below shows my stats on my business Pinterest account for the month of April, 2017:

Pinterest Statistics for Four Aces Mercantile April 2017
Pinterest Stats April 2017 Visit Me on Pinterest 

 

Tailwind Visual Marketing Suite - how to organize your Pins on Pinterest
This is an Affiliate link.

 

I am by no means an “expert” in this field; later on I will list a couple of experts later on for you to do more research.  I have taken classes from both of these ladies and they know their stuff.

But what I am talking about today is a tool that you can use to take control of your Pinterest account.  You can use this tool to save you some time AND bring you some money from your Pinterest account.

Melyssa Griffin and Summer Tannhauser (the experts mentioned above) both state that the traffic they get to their website is mostly from what they do on Pinterest.  I agree with them.  Unlike my other social media accounts, Pinterest puts people on my site more. And I use Tailwind to organize my Pins on Pinterest.

 

Tailwind Visual Marketing Suite

 

What is Tailwind?

But I digress.  Tailwind is an online tool that allows you to “Pin” in a very similar way that you “Pin” from the Pinterest platform.  You can upload a widget to your browser tool bar and use that widget when you find a “Pinnable” image while you are surfing the web.

 

The tailwind app's whoosh symbol on the browser toolbar

 

Pinterest Scheduling with Tailwind: But unlike the native Pinterest tool, Tailwind gives you an option to schedule your Pin.  That way you don’t have to “Pin” every day.  You can save up enough “Pins” to set up your calendar a week at a time.  Tailwind’s calendaring system also optimizes itself to your audience.  It automatically publishes your “Pins” when your audience is most likely to see them.  This is a great feature of Tailwind and is one of the reasons why I suggest that you organize your Pins on Pinterest with Tailwind.

Boardbooster: This is completely opposite of how another pinterest tool – Boardbooster.  I have only tried Boardbooster for a little while, but it looks like you have to already have your “Pins” and then you can use Boardbooster to repin.  Boardbooster also has tools that help you tidy up your boards (for an extra fee).

Go Beyond Pinterest Analytics: With a business Pinterest account, you gain the advantage of seeing analytics about your pins.  With the addition of the Tailwind tool, you can see individual repin counts, board reports, Pins from your domain and the traffic they send with Tailwind’s Google Analytics integration.

Keep Track of How Your Individual Pins are Doing: Use the pin inspector tool to gauge progress of repins, likes and comments. This is one of the best features and it is why  I suggest you organize your Pins on Pinterest with Tailwind.

Find Problems with Your Account:  When you sign in and create an account. You’ll be taken to your tailwind dashboard.  On the dashboard, on the right side is an area that says “Complete Your Account”.  Click on the big blue button to find suggestions from Tailwind on how to optimize your account. There are also a lot of tutorials and videos  that help you how to use Tailwind for  Pinterest.

 

 

My Tailwind Dashboard - a tool I use to keep my Pinterest Account organized. http://fouracesmercantile.com/launch-pinterest-stratosphere/ . Click thru to find out more information
My Tailwind Dashboard

So How Do I Optimize My Account?

Business Account:  I am assuming that you have a Pinterest account already.  But more than likely it is a personal account.  How do you know what type of account you have?

Open your Pinterest account in your web browser on a desk top or lap top computer (usually you cannot access your settings unless you are on a full screen).  On the top left of your Pinterest dashboard (NOT the Tailwind dashboard),

Pinterest Dashboard - please click http://fouracesmercantile.com/launch-pinterest-stratosphere/ to visit Gato
Pinterest Dashboard

to the right of the (P) logo is the word Analytics.  If you have a personal account, this will NOT be there. To change your account from personal to business, click here.

If you’d like to Follow Pinterest’s own business board, then click here .  And at this link is a guide to Pinterest’s business analytics.  Be patient while you are confirming your website for Pinterest.  Sometimes it can be tricky, but it is worth it.  If you have any problems, contact Pinterest support.

Optimize Profile

Keywords.  Now start by optimizing your profile – sure you can type in your name, but you should also add a few keywords (not google long tail keywords) that describe your business, what you offer, or something unique. Keep in mind that you should have a board related to each one of those keywords otherwise you are going to have some mad pinners on your hands. The keywords should be related to your niche and related to each other. Keep in mind what words your audience would use to find you – those should be your keywords.

If you draw a complete blank, go to the search bar at the top of the Pinterest dashboard (right next to the red plus). Start typing in one keyword that you have thought of about your business.  The search will start autocompleting what you type.  Not only will this give you terms that have been searched for in Pinterest, but it will be the most recent terms being searched for.  So maybe you might want to start pinning immediately on those topics!

Photo. You should either have a logo here (if your business is not ‘personal’) or a photo of you.  If you sell products like clothing/cosmetics or other items where people are more likely to buy from you if they can see a photo of you.  Then give them a photo.  If you are trying to sell tractor parts, give them a logo.

In either case, the photo or the logo needs to be crisp and clean.  Easily read (logo) and not too dark (photo). You do not have to use a professional photo – just a good one that isn’t too busy.  The tips on types of photos is beyond this blog post.  But if you look around on Pinterest, you will see the types that do well on the pages that have a good amount of traffic.

Description. This is one of the most frustrating areas to fill out on your Pinterest profile.  You have to fill this in with words & sentences that describe you & are engaging but there is only a short space to do it in.  Several people also manage to craft a CTA (call to action) in their description, but I haven’t got the wording right yet for mine.

Don’t forget to put a link in there pointing to your website.  A bitly link does best as it shortens your URL (remember every character space counts).  Remember you want your description to make sense so that the people the search engine sends to you will be people who are interested in you.

Conclusion – Coming up in Part 2 – More Tips on How to Use Tailwind for Pinterest

That’s it for Part 1.  But it’s a good foundation for the rest of the story, so to speak.  The way you set up the rest of your account, is based on the decisions that you made setting up the framework of your account. And it makes it easier to organize your Pins on Pinterest with Tailwind.

  1. Download and set up your Tailwind Account – It is free for 14 days.  Just FYI I am a Tailwind affiliate but this is not influencing my recommendation of the software.
  2. Sign up for OR convert your personal Pinterest account to a business account.  Then link your website to Pinterest.
  3. Optimize your profile.

One little tidbit hint for the upcoming Part 2 — do your current categories/board names mesh with your now changed name, and description of your Pinterest account? Remember that the Pinterest search engine is dumb and won’t get your ‘play on words’ like Tux for Gus rather than Tuxedos for Men.

And by the way, for those who use Instagram — Tailwind works on that too. 🙂  I don’t know how to use Instagram so someone needs to teach me.

So what do you think?  Is this just busy work I’ve assigned you?  What tips/tricks have you found to be helpful in this part of setting up your Pinterest Account?  Just leave me a response below and help out a friend or a possible new friend!

Thanks for reading.  Don’t forget to check out Part 2 (coming) for more tips on how to use Tailwind for Pinterest.

P.S.  I am a Tailwind affiliate but this has not affected my recommendation of the software.

Avon E-Store | Contact Us | Avon Coupons  |Avon Skin Care | Avon Business Tips | Follow my blog with Bloglovin